Tablets Nageswara Rao (TNR) lives in a village with his grandmother Rayalaseema Sakuntala (Telangana Sakuntala). His granny forces him to marry TNR’s niece Gajalakshmi (Geeta Singh). When Nageswara Rao refuses to marry her, his granny gives him 100 days time to marry a girl of his choice in the city or else marry Gajalakshmi. So, Nageswara Rao reaches the city and meets his friend Muralimohan (Sunil) expressing his wish to marry a city girl. Accidentally, Nageswara Rao happens to see a girl Sridevi (Priya Mohan) and loses his heart. Muralimohan also falls in love with her. However, Sridevi chooses Nageswara Rao and takes him to his house. Sridevi’s father refuses to give his daughter and tells Nageswara Rao to earn Rs 25 lakhs first and then ask Sridevi’s hand. Nageswara Rao tries his best to earn money by striving hard but can not earn much. So he decides to earn money by bluffing and fooling the public. Noticing Nageswara Rao’s intelligence, an ad agency’s director (Melkote) appoints him as their ad films director and Nageswara Rao proves his talent and earns money in no time and demands Sridevi. At this juncture, Nageswara Rao suffers ill-health and goes to a doctor for the medical check up. Nageswara Rao hears the doctor Gummadi (Dharmavarapu) words about a cancer patient and believes that he is talking about him. He then decides to sacrifice his love as Sridevi may turn a widow because of his death. He plays several tricks to make Sridevi believe that Nageswara Rao is unfit for her. Later, Nageswara Rao goes to Mumbai for an ad film’s shoot and a Mumbai model Jayasudha (Ruthika) says that she is in love with him. Jayasudha’s brother Hyderabad Haribhai (Srihari) is a big mafia don. Though he refuses her love initially, agrees for their marriage. At this juncture, Nageswara Rao comes to know that Muralimohan is trying to trap Sridevi. Knowing well that Muralimohan is a bad guy, Nageswara Rao decides to stop the marriage. Haribhai comes in search of Nageswara Rao. The latter tells Haribhai that he is going to die soon with cancer. Haribhai summons Gummadi, who reveals that Nageswara Rao has no cancer. This clears Nageswara Rao’s doubts and again he tries to reveal the same to Sridevi and appeals to her not to marry Muralimohan. Sridevi also speaks to Dr Gummadi and clarifies that Nageswara Rao is telling the truth. In the climax, Nageswara Rao is in the soup as Sridevi, Jayasudha and Gajalakshmi forcing him to marry them. Finally, Gajalakshmi agrees to marry an auto driver, while Jayasudha throws her weight to Muralimohan and Sridevi unites with Nageswara Rao and the film ends on a happy note.