Bairraju is a fun loving guy. He starts a business but becomes bankrupt and he runs away to Bihar to escape from the creditors. But he returns to Hyderabad when a Bihari babu forces him to marry his sister. He meets Shreya at a wedding and learns her business plans. They set up a wedding planning company named Shreyas Media which runs sucessfully. However, Shreya falls in love with Bairraju, but she part her ways due to his attitude. Then they start their own companies and the competition heats up between the two. At this junture, Saraswati enters Bairraju’s life. What happens next will form the crux of the story.