Anjaneyulu (Ravi Teja) works in the production department at HM TV channel where his attitude towards work is to avoid all work at any cost. He is pampered by his father (Nasser) to no end and he believes in just enjoying life. He soon bumps into Anjali (Nayantara) and then spends the rest of the first half wooing her in his rough style while bugging his channel?s ?creative director? (Brahmanandam) with his antics. Cut to the second half where he suddenly joins Bada (Sonu Sood) who has a flourishing criminal network in the city and a running rivalry with Kota Srinivas Rao. The motive for his joining Bada is not revealed till the last twenty minutes after which Anjaneyulu ties up all the loose ends with his revenge story, overpowers the criminals single-handedly and lives happily ever-after with Anjali who has been helpfully appearing whenever a song is required.