Mani Ratnam : Reducing The Cost Of Big Stars And Technicians Will Make Film Industry Remain Afloat

Mani Ratnam : Reducing The Cost Of Big Stars And Technicians Will Make Film Industry Remain Afloat

Ace director Mani Ratnam was speaking at SICCI webinar series on the topic – The future of movies and entertainment. In the conversation, filmmaker Mani Ratnam said with the immediate theatrical business of films disrupted due to the coronavirus pandemic, filmmaking will undergo changes in terms of reduced budgets that will definitely need the support of the big stars.

“The fact that the immediate theatre release is going to get difficult, market is going to get eroded, means that I have to make sure the cost of my film is brought down. That it is manageable to make the filmmaking viable. “Which means, people involved in it, especially big stars and technicians will have to understand and help in reducing the price, reducing the cost and work towards making sure the film industry remains afloat,” quoted as Mani Ratnam saying by Indiatoday.

The Ok Kanmani director said the industry will possibly also require “little bit of help from the government.” he also added saying that, “It’s an industry which isn’t just simple entertainment, we do so much more. We give dreams to people, make them smile, it takes a lot of time of people who invest in this… Film industry also requires support from the government. Hoping we will be back on our feet soon.”

“But if you’re going to put a new film on floors, you’ve to understand that there are three streams of revenues which will get affected – domestic theatrical, overseas theatrical and the broadcasting rights. Because of the overall economic recession in the last two months, broadcasters have lost almost 85 percent of their ad revenue.”If they won’t earn, they won’t pay the same amount of money for the satellite. That’s a reality we have to embrace. Digital revenues are going to get stronger… Actors, technicians, producers have to sit together and structure a new project,” he added.

ALSO READ : Amala Paul Rejected To Work In Mani Ratnam’s Ponniyin Selvan?

Mani Ratnam on the other hand is working on the historical drama film Ponniyin Selvan starring many prominent actors like Vikram, Trisha, Aishwarya rai, Karthi, and more. The film is slated to release next year in the month of April.


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