Tollywood cinema is generally noted for its potboilers with commercial elements. Films of superstars always are a hit with the audience, making them blockbusters with the common people.
In such a scenario, it is a challenge always to ‘small’ filmmakers to make the content driven films, market them and release them in theatres. Films like Agent Sai Srinivasa Athreya, Mallesham, Brochevarevarura and their success is a case in point, when it comes to ‘small budget’ films with ‘big heart’, winning greatly at the box office.
The current crop of filmmakers including Swaroop R.S.J, Prasanth Varma, Vivek Athreya, Rachakonda Raj came up with tales of variety, both in story and treatment. The stories of these recent movies, prove the fact you need not have great stars driving the movie or big banners to bankroll great sums of money.
Brochevarevarura: The Classic Case Of A Caper Comedy
The recent success of Brochevarevarura, a caper comedy about the escapades of three young Intermediate students, who start on an adventure of robbery and kidnap. The clever screenplay of Vivek Athreya, with his hilarious treatment, held the movie tightly and treated the audience, with great respect.
The No-Star, Only Actor Formula: It works
One more aspect of these films is the fact of the movies having no big stars in the star cast. Sree Vishnu, Priyadarshi, Rahul Ramakrishna, Naveen Polishetty defied all odds to come out trumps with their ‘true to life’ performances.
The new age of Telugu cinema which ushered in some great filmmakers like Sekhar Kammula, Prasanth Varma, Vivek Athreya can be assured of making their movies seen by more people.
The recent experiment of Brochevarevarura shows you need clever use of the social media today, to get the initial footfalls into the theatre and then the content will take on.
In the end, content is king, as they say!