The crew of the Ram Pothineni starrer iSmart Shankar is leaving no stone unturned when it comes to promoting the movie. Team iSmart Shankar came out with a special clothing line by the name, ISPECIAL.
The costume designers of the movie made special outfits for Ram Pothineni, which became a rage with his fans and admirers alike. The film unit said, fans can enroll their names on www.beismart.in and the lucky ones will get a surprise gift by Team iSmart Shankar.
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Reports also say Charmee Kaur, one of the producers of iSmart Shankar, is taking special interest in the marketing move.