One does not need any introduction to Geetha Arts, because this banner is a house hold name. Since 1972, this South Indian production house has been making films with stars and super stars delivering hits, super hits and blockbusters. The saga of Geetha Arts has been long and storied, and in 2016 continues on to further heights.
The fundamental principles followed by Geetha Arts are strong content, top production values and great marketing for every film. Whenever a new movie is announced, Geetha Arts’ efforts at grabbing eye balls of entire India is quite evident.
Geetha Arts continues its winning streak in 2016 and scored a superb hat trick with “Sarrainodu,” “SreeRastu Subhamastu” and “Dhruva.” In Kannada, “Sundaranga Jana,” a remake of the Telugu “Bhale Bhale Magadivoyi,” in association with Rockline Venaktesh, also scored a big hit.
Ace producer Allu Aravind was overwhelmed by these hat trick hits!
“Sarrainodu” the 1st release of Geetha Arts, stood as one of the industry’s top hits and the biggest hit of Allu Arjun’s career. The 2nd film “Srirastu Subhamastu” is a big break for Allu Sirish, the younger son of Aravind, which earned good collection at box office.
After scoring a memorable blockbuster with Ram Charan’s “Magadheera,” everybody was eyeing “Dhruva.” Thankfully, “Dhruva” became the 2nd biggest grosser in Ram Charan’s career and one of the biggest hits in India despite Demonetization glooms. This is certainly a very proud and happy moment for Geetha Arts production house.
After scoring a hat trick with both his sons and nephew, December end bought more joy to Allu Aravind and the banner with the success of “Sundaranga Jana” in Kannada.
GA 2 banner started in 2015, a division of Geetha Arts, will be under the control of Bunny Vas. Earlier, GA 2 produced the super hit “Bhale Bhale Magadivoyi” along with UV creations. This film is now remade in Kannada as “Sundaragana Jana.”
“GA 2 will produce more concept based mid level films in 2017. We produce solely and also in association with other banners from various languages,” said Bunny Vas.
2016 is also a remarkable year for Geetha Arts marketing teams which strive to create new concepts for film promotions. With “Sarrainodu” they introduced the pre-release function concept unlike regular audio functions. This new concept clicked big time and many big ticket films are following this pattern. Geetha Arts & GA 2 will make many more lavish and author backed films in 2017. Please stay tuned for more details.